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Privacy Policy (incl. utilization of cookies)

What information do we collect?

SAND FREDY B.V. collects anonymous or aggregated data of non-personal character, such as the browser type; the IP address; the used navigation program; or the domain name of the website by which you have transited towards the SAND FREDY B.V. website, or via which you exit the SAND FREDY B.V. website.

SAND FREDY B.V. also asks for your personal details in function of your membership on our website. SAND FREDY B.V. does not collect personal information unless provided on a voluntary basis.

We ask you for your email address because all our correspondence is via email. As a backup we ask for your phone number, should you not respond to our email regarding delivery.

SAND FREDY B.V. does not store credit card information or biometric information

How and why do we collect this information?

Anonymous or aggregated data of non-personal character is collected as you browse our website. This data is used to improve your experience on our website, e.g. if you select your preferred language in which to view our site, this will be stored in a cookie and will make sure that next time you will see our site in your preferred language when you visit again. This information cannot be linked to you as an individual.

By filling in the membership information on our website, or by sending an (e-)mail each visitor gives SAND FREDY B.V. the right to store these personal data in a database of Sand Fredy BV. SAND FREDY B.V. commits itself to use these data only with purpose to send information. Only after pre-approval, these data will be used for direct electronic marketing.

How do we use this information?

Anonymous or aggregated data of non-personal character may be used for automatic consumer profiling, market research and to improve your browsing experience on our website.

Personal data provided by our clients will be used to fulfil our contractual obligations when you have purchased something from us. We will contact you to inform you about your order and follow up after your order has been delivered to ensure maximum satisfaction. We may also contact visitors that have shown an intent to purchase from us but have not yet completed their purchase. We reserve this right to assist potential clients should they encounter payment problems of a technical kind.

In case you express interest in our products or have purchased one or more products from us, this information will be saved in our client management system for future reference. In this case we may propose products that are similar to or a good addition to previously purchased products or products that you previously expressed interest in.

However, Sand Fredy B.V will only contact you outside of our contractual obligations should you have given explicit consent for us to do so. This means that you will only be contacted when you request services from us, express interest in our products or purchase products from us.

Sand Fredy B.V proactively contacts potential clients by email if you have given us explicit consent to do so. These mailings may include presentations of new collections, products or services; personalized jewellery advice and exclusive promotional offers. Your personal details, your email address and your purchase history, may be used to determine the best possible products, services or promotions proposed in our marketing mailings, only if you have given explicit consent to do so.


Do any third-parties collect personal information or have access to the information we request from our clients and visitors?

The received data can be transmitted by Sand Fredy B.V Nv to trusted partners that comply with the General Data Protection Regulation (GDPR) and that process data on our behalf. Their access is limited to the processing activities on our behalf. Sand Fredy B.V does not grant third parties any rights to use or process the data beyond the scope of our agreement.


Is your information shared or sold? If so, with whom?

Sand Fredy B.V does not sell your personal information to any other party. We value your privacy very highly and therefore only work with trusted partners that comply with the General Data Protection Regulation (GDPR).


How do we keep this information safe?

SAND FREDY B.V. has installed all the necessary & sufficient security measures to avoid the loss, the improper use or the change of information which is received on

Sand Fredy B.V guarantees to take responsibility in case of any abuse of personal data caused by shortcomings in our safety measures. Any proven damage will be compensated.


How long is this information kept?

This information is kept indefinitely or until you request to delete your information by mail on


How can you control any of these aspects?

Sand Fredy B.V, as a Belgian company, applies the “law of December 8, 1992 on Privacy Protection in relation to the Processing of Personal Data” as modified by the “law of December 11, 1998” and by the “law of June 13, 2005 on electronic communications”.

Sand Fredy B.V declares to abide by the European General Data Protection Regulation 2016/679 of 27 April 2016 with this Privacy Policy.


Access right and right to obtain a copy

You have the right to freely obtain at any moment access to your personal data, as well as to be informed about the use of your personal data.


Right to correct, delete and limit

You have the choice to share your personal data with Sand Fredy B.V. You also have the right to request Sand Fredy B.V to correct, delete or complement your personal data. You acknowledge that a refusal to share data or a request to delete these data will make the delivery of certain services and/or products impossible. You can also request the processing of your personal data to be limited.


Right to object

You have the right to object to the processing of your personal data when you have serious and legitimate reasons to do so. You also have the right to object to the use of your personal data for purposes of direct marketing. In such case specific reasoning will not be requested.


Right to free data transferring

You have the right to obtain your personal data which is processed by Sand Fredy B.V in a structured, usual form, readable by machines and/or to transfer this data to another data controller.


Right to withdraw consent

When the processing is based on prior consent you have the right to withdraw this consent.


Exercise of rights

You can exercise your rights by contacting us, either through e-mail to or by mail to SAND FREDY B.V.; Schupstraat 9-11, bix 21; 2018 Antwerp, Belgium or through the link ‘Contact’ on the Website, with inclusion of your ID.


Automated decisions and profiling

The processing of your personal data does not include profiling, nor shall you be subjected to automated decisions.


Right to file a complaint

You have the right to file a complaint with the Belgian Privacycommission: Commission for protection of personal life, Drukpersstraat 35, 1000 Brussels, Tel +32 (0)2 274 48 00, Fax +32 (0)2 274 48 35, e-mail: This does not affect a provision before the civil court. If you have suffered damages caused by the processing of your personal data you can file a claim for damages.


In any case, each visitor & client has the right on insight & correction of the personal details as referred to, and each visitor/client has the right to object – at no cost – any processing or utilization of its personal details for marketing purposes. For this (Law of 8 September 1992) one has simply to contact Sand Fredy B.V via

with your request.


We use cookies.

When visiting the site of SAND FREDY B.V. automatically the so-called 'cookies' might be stored on the hard disk of your computer. Cookies are small databases with a unique identification number, which are automatically stored on the hard disc.

The data received by means of cookies enables SAND FREDY B.V. to

• Analyse its website to identify & remove possible flaws;
• Simplify the access to & the corresponding navigation through the website of SAND FREDY B.V.;
• Individualize the website according to the personal wishes & preferences of each visitor.

You can accept or reject cookies. For this you must consult the help function of your browser. The configuration of most internet browsers enables to inform you each time use is made of cookies. As said, you can always reject these cookies, though this rejection might undermine the navigation & the functionality of the services offered by the website of SAND FREDY B.V. Nv.


What cookies do we use?

1. Technical cookies

These cookies are essential for the proper functioning of the website. These cookies allow you for example to navigate between the different sections of our website and use certain functionalities.

If you reject these cookies, certain parts of the website cannot function or function optimally. These cookies are automatically deleted 30 minutes after you have visited the last page.

2. Functional cookies

These cookies allow our website to remember what choices you make (e.g. language choice), which allows us to personalize your visits to our website. These cookies do not permit us to identify you as an individual. If you reject these cookies, certain parts of the website cannot function (optimally).

3. Third party cookies

These cookies come from third parties, such as Google Analytics. These cookies do not allow us to identify you as an individual.

These cookies are used to gather information on how visitors use our website. We use this information to compile reports and to help us improve our site. These cookies collect information in an anonymous form, including the number of visitors on our site, the location from where visitors visit our website and the pages they have viewed.

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